Sunday, December 1, 2013

Bestow & Astridland

In what promises to be a head-turning retail event, 30 prominent alumni of the
Design Entrepreneurs NYC (DENYC) program are coming together to create
an unforgettably chic holiday pop-up boutique that will also benefit New York
Cares and serve as a collection site for their winter coat drive. This diverse
group of New York fashion designers will be offering an expertly curated 
mix of unique ready to wear, evening wear, swimwear, jewelry and accessories.
Bestow promises to be the premiere New York City destination for acquiring
truly special gifts, in part because each designer will be making a 10% donation
of all sales to New York Cares. Participants in the DENYC Design Collective
include bustling local brands, such as Sarah Canner of Vespertine, Sunghee Bang,
Anne Pachan of Cala Ossidiana, Melinda Huff of Mirame, Thea Grant of Bazz de Grant,
Sherita of Viscera NY, Angela Gao, Nzinga Knight, Sena Yang
of Sena, Auralis Herrero of Auralistudio, and many more. (Full list below.)
Design Entrepreneurs NYC is a free, executive-level program that gives selected designers
access to top industry executives and provides them with the skills they need to successfully
run a fashion or accessories label.
A partnership between the Fashion Institute of Technology and the New York City Economic
Development Corporation
, DENYC is committed to New York City’s fashion industry
and supporting these talented designers.

New York real estate company Stonehenge Partners is a prominent sponsor of Bestow,
helping the DENYC Collective secure the expansive retail space in the heart of the city at
15thStreet and 6th Avenue. Marketing Manager Lesley Schultz explains why Stongehenge
decided to become involved:
“As the owner and manager of real estate properties in Manhattan, it is our responsibility to showcase the talents of local artists and designers, who keep this city a true epicenter of culture and trendsetting style. We are thrilled to be able to offer a piece of our available commercial space to The DENYC and New York Cares to bring together creativity, celebration, and philanthropy, and even prouder to have the physical space to cook up something so exciting during this very special season in New York City.”

About Design Entrepreneurs NYC
Design Entrepreneurs NYC (DENYC) is a free, intensive, “mini-MBA” program that teaches
emerging New York City-based fashion designers how to run and expand a successful label. 

Design Entrepreneurs NYC is one of six initiatives resulting from Mayor Michael Bloomberg’s Fashion. NYC2020 program to sustain and grow the fashion industry in New York City. The industry chairs for Fashion NYC 2020 are Richard Darling, CEO of LF USA; Diane von Furstenberg, Chairman and Founder, Diane von Furstenberg, and President, Council of Fashion Designers of America; Terry Lundgren, Chairman, President and CEO of Macy’s, Inc.; Andrew Rosen, CEO of Theory; and Kevin Ryan, CEO of Gilt Groupe. Learn more about the Fashion NYC 2020 program at

Address:  101 West 15th Street at 6th Avenue

Pop-Up Schedule:
Thursday Dec. 5 - Opening Night and Party, from 7-10PM
Friday Dec. 6 from 5-9PM
Sat/Sun Dec 7 – 8, from 11-8 PM
Weekday Evenings: Fri. Dec 6 & Wed. Dec. 10 - Fri Dec. 13, from 5-9 PM
Sat/Sun Dec. 14 -15, from 11-8 PM

Participating Designers:
Angela Gao
Anne Pachan of Cala Ossidiana
Astrid Brucker of Astridland
Auralis Herrero of Auralistudio
Ayaka Nishi
Jakkie Ston of Saltnston
Karina Kallio of Kallio
Katerina Lankova
Ken Writ of Ken Wroy
Kristi Vosbeck
Layla L’Obatti of Between The Sheets
Mandy Kordal of Kordal
Marcia Budet
Melinda Huff of Mirame
Monisha Raha of Love Is Mighty
Nimet of Soham Dave
Nzinga Knight of Nzinga Knight NY
Rehna Pendse of Design Portfolio
Sandra Murphy of Recollection
Sarah Canner of Vespertine
Sarah Carson of Leota
Sena Yang of Sena
Sherita of Viscera NY
Sunghee Bang
Thaddeus Beals
Thea Grant of Bazz de Grant
Eco Artisan Corp